For my visual rhetoric project, I have chosen to do an anti-drug media campaign designed by Gordon Wiebe for the organization of abovetheinfluence.com. The images all portray "True or False" questions that show teens true facts about marijuana use. This ad campaign contains three images, all released at different times throughout the year. These images attempt to inform teens about marijuana use and also to persuade them to live "above the influence" of drugs. I believe there are sufficient elements to analyze in this ad campaign, including the layout, the color scheme, and the symbolism used in the artwork. The ad was created for the abovetheinfluence.com ad campaign, and it was created to target teens. I believe that the colors and design that the author used,
showing the questions inside of lungs, and the way that the images are framed attract the audiences' eyes to the center of the ad. Also, the use of the informal voice attracts the teen audience because the questions are posed as if they are speaking to the audience, which draws in a younger audience.
For my visual rhetoric project, I have chosen to do an anti-drug media campaign designed by Gordon Wiebe for the organization of abovetheinfluence.com. The images all portray "True or False" questions that show teens true facts about marijuana use. This ad campaign contains three images, all released at different times throughout the year. These images attempt to inform teens about marijuana use and also to persuade them to live "above the influence" of drugs. I believe there are sufficient elements to analyze in this ad campaign, including the layout, the color scheme, and the symbolism used in the artwork. The ad was created for the abovetheinfluence.com ad campaign, and it was created to target teens. I believe that the colors and design that the author used,
showing the questions inside of lungs, and the way that the images are framed attract the audiences' eyes to the center of the ad. Also, the use of the informal voice attracts the teen audience because the questions are posed as if they are speaking to the audience, which draws in a younger audience.
Good choice of an ad campaign that is similar overall but has unique elements. Your thesis will need to address the goal of the campaign but focus on some of the more salient elements.
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