Group Activity page 46

Text
* "I guess it's not easy being green"
* Emphasizes the hybrid, earth friendly aspect of the car
* 36 mpg
* Larger than the rest of the text describing the car, which emphasizes the appealing aspect of the good gas mileage of the car
Purpose
* Appeal to the earth friendly consumers
Emphasis
* Kermit is in the foreground and is the same size of the car, which helps emphasize the "green" aspect of the car
* The car is a plain, black color, which puts most of the emphasis on the green leaves and Kermit in the foreground of the ad
* The car has been placed in the nature setting, rather than on a road or parking lot, to emphasize the earth friendly aspect of the hybrid car
Audience
* The ad appeals to families with kids by using Kermit the Frog