My reflection: what did you learn from reading this essay that you did not know before, either about the text under analysis or about writing strategies in the essay?
After reading Chelsea's essay, I learned about different strategies to analyze an advertisement. Some of the specific elements that she focused on in her essay would not necessarily have been the elements I would have picked out, however, these elements do have a lot of importance in the overall message of the advertisement. Also, the connections that she made and the symbolism that she found in the ad that was not necessarily outlined specifically were very interesting to me because I am not sure that I would have made those connections when initially looking at the advertisement. She made some very good connections and inferences based on both what information was presented in the ad and also how that information was presented and how the lay out was constructed that I don't think I would have seen right away if I came across this ad in a magazine. Overall, she constructed a very good and interesting interpretation of the advertisement.
After reading Rachel's essay, I realized that there was a lot more for me to say in my essay about connections and the issues behind the advertisements. She did a very good job at discussing the issues that were connected to the advertisement, and it made me realize that there is a lot more that I can add to my essay concerning the connections and issues that my ad deals with.
Tuesday, January 27, 2009
Monday, January 19, 2009
Visual Rhetoric Image
For my visual rhetoric project, I have chosen to do an anti-drug media campaign designed by Gordon Wiebe for the organization of abovetheinfluence.com. The images all portray "True or False" questions that show teens true facts about marijuana use. This ad campaign contains three images, all released at different times throughout the year. These images attempt to inform teens about marijuana use and also to persuade them to live "above the influence" of drugs. I believe there are sufficient elements to analyze in this ad campaign, including the layout, the color scheme, and the symbolism used in the artwork. The ad was created for the abovetheinfluence.com ad campaign, and it was created to target teens. I believe that the colors and design that the author used,
showing the questions inside of lungs, and the way that the images are framed attract the audiences' eyes to the center of the ad. Also, the use of the informal voice attracts the teen audience because the questions are posed as if they are speaking to the audience, which draws in a younger audience.
Wednesday, January 14, 2009
My Bio
Kelsey Williams
My name is Kelsey Williams. I am from Cincinnati, Ohio and I am currently a freshman at Clemson University. I am a Prerehabilitation Sciences major and I plan on minoring in Spanish. I was born in Fort Wayne, Indiana, but I moved to Cincinnati when I was only a year old. I have an older sister, who is now 22 years old. She graduated from the University of Notre Dame and she currently lives in New York City. I am a member of the Spanish club and Habitat for Humanity here at Clemson. I also am in a sorority and play intramurals such as flag football and soccer. In high school I played soccer, ran track, and played the trumpet. I love playing sports, especially soccer, and I love being outdoors. I really enjoy reading and listening to all different types of music. I am an all around easy-going person and I love meeting new people!
Tuesday, January 13, 2009
Group Activity page 46
Text
* "I guess it's not easy being green"
* Emphasizes the hybrid, earth friendly aspect of the car
* 36 mpg
* Larger than the rest of the text describing the car, which emphasizes the appealing aspect of the good gas mileage of the car
Purpose
* Appeal to the earth friendly consumers
Emphasis
* Kermit is in the foreground and is the same size of the car, which helps emphasize the "green" aspect of the car
* The car is a plain, black color, which puts most of the emphasis on the green leaves and Kermit in the foreground of the ad
* The car has been placed in the nature setting, rather than on a road or parking lot, to emphasize the earth friendly aspect of the hybrid car
Audience
* The ad appeals to families with kids by using Kermit the Frog
* "I guess it's not easy being green"
* Emphasizes the hybrid, earth friendly aspect of the car
* 36 mpg
* Larger than the rest of the text describing the car, which emphasizes the appealing aspect of the good gas mileage of the car
Purpose
* Appeal to the earth friendly consumers
Emphasis
* Kermit is in the foreground and is the same size of the car, which helps emphasize the "green" aspect of the car
* The car is a plain, black color, which puts most of the emphasis on the green leaves and Kermit in the foreground of the ad
* The car has been placed in the nature setting, rather than on a road or parking lot, to emphasize the earth friendly aspect of the hybrid car
Audience
* The ad appeals to families with kids by using Kermit the Frog
Monday, January 12, 2009
Rhetoric Reflections
When I wake up in the morning and climb out of bed, the first thing I do is turn on my computer. Checking the weather icons on my desktop to see what to wear during the day, I first notice the bright sun indicating clear, blue skies for the day. Satisfied that it will be a sunny day, I almost miss the text printed below saying that it is currently only 25 degrees outside! The bright sun initially caught my eye, but I was soon informed that my beautiful day will also involve below freezing temperatures, at least for my morning classes.
I leave my room and I notice the Clemson 2008 Men's Soccer poster that hangs on my door, covered in tiger paws and orange Clemson logos, appealing to my school spirit to encourage attendance at the games, while informing me of the upcoming matches, starting players, and previous accomplishments of the team. Walking down the hall towards the bathroom, I see that my RA has hung a new poster advertising the upcoming hall event, covered in pictures of campfires and s'mores, trying to persuade the residents of Young Hall to spend time together over some tasty treats.
Entering the bathroom, I notice all of the new fliers and posters advertising the upcoming social events on campus. As if the bright colors and bold fonts of the fliers were not enough to make me notice, these papers cover the entire inside of the bathroom stall, calling out to me to attend the basketball game and cheer on our No.9 ranked team, or forcing percentages and statistics about drug and alcohol abuse to stick in my mind.
Returning to my room, I log on to Facebook, an online social networking site, to check the current statuses of my friends online. While browsing my friends pages, advertisements line the side of the web page, calling to me to "get the lowest price on textbooks" or to "sign up for free and lose 10 pounds fast!" I ignore these advertisements, choosing to log off instead of clicking on these "special deals," however, the advertisements still manage to catch my eye, even for the briefest of moments.
I quickly shut down my computer, barely noticing the tiger paw pasted to the cover of my laptop, and rush out the door to class. The fliers advertising the upcoming events on campus continue to line my path to class, each covered with various lettering styles and colors. I pass across library bridge and I am handed a piece of bright orange paper, telling me to join the artillery club on campus. Finally, I reach my classroom, but not before reading about the available apartments and phone numbers to call on the bulletin board outside of the classroom.
Before I began this task of consciously noticing the rhetoric around me, I did not have any idea how many times a day I am persuaded to attend a function or donate to a cause or join a group simply because of everything I pass in my daily life. By simply realizing what rhetoric is and by consciously focusing on how it persuades my daily life, I have become overwhelmed with the amount of information I pass every day, and I have become so much more aware of the world around me.
I leave my room and I notice the Clemson 2008 Men's Soccer poster that hangs on my door, covered in tiger paws and orange Clemson logos, appealing to my school spirit to encourage attendance at the games, while informing me of the upcoming matches, starting players, and previous accomplishments of the team. Walking down the hall towards the bathroom, I see that my RA has hung a new poster advertising the upcoming hall event, covered in pictures of campfires and s'mores, trying to persuade the residents of Young Hall to spend time together over some tasty treats.
Entering the bathroom, I notice all of the new fliers and posters advertising the upcoming social events on campus. As if the bright colors and bold fonts of the fliers were not enough to make me notice, these papers cover the entire inside of the bathroom stall, calling out to me to attend the basketball game and cheer on our No.9 ranked team, or forcing percentages and statistics about drug and alcohol abuse to stick in my mind.
Returning to my room, I log on to Facebook, an online social networking site, to check the current statuses of my friends online. While browsing my friends pages, advertisements line the side of the web page, calling to me to "get the lowest price on textbooks" or to "sign up for free and lose 10 pounds fast!" I ignore these advertisements, choosing to log off instead of clicking on these "special deals," however, the advertisements still manage to catch my eye, even for the briefest of moments.
I quickly shut down my computer, barely noticing the tiger paw pasted to the cover of my laptop, and rush out the door to class. The fliers advertising the upcoming events on campus continue to line my path to class, each covered with various lettering styles and colors. I pass across library bridge and I am handed a piece of bright orange paper, telling me to join the artillery club on campus. Finally, I reach my classroom, but not before reading about the available apartments and phone numbers to call on the bulletin board outside of the classroom.
Before I began this task of consciously noticing the rhetoric around me, I did not have any idea how many times a day I am persuaded to attend a function or donate to a cause or join a group simply because of everything I pass in my daily life. By simply realizing what rhetoric is and by consciously focusing on how it persuades my daily life, I have become overwhelmed with the amount of information I pass every day, and I have become so much more aware of the world around me.
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